Marketing Consulting
Marketing strategy for musicians and arts organizations with something meaningful to say.
I help musicians, ensembles, composers, venues, and arts organizations clarify their message and build marketing strategies that support meaningful creative work. My work combines artistic experience, marketing strategy, copywriting, digital communications, and practical campaign planning.
From websites and email campaigns to project launches, season messaging, social media strategy, and audience engagement — I help artists and organizations communicate with more clarity, purpose, and confidence.
Performer & educator
Marketing strategy certificate, Cornell
Director of Marketing — Alarm Will Sound
Lawrence Chamber Music Festival · FlowFrame
Built for ensembles, composers, venues, and arts organizations
Marketing that respects the art — and serves the audience
Arts marketing is not just about selling tickets or posting more often. At its best, it helps people understand why the work matters. Many musicians and arts organizations already have strong artistic vision; the challenge is translating that vision into language, visuals, campaigns, and experiences that connect with audiences, funders, presenters, students, donors, collaborators, and communities.
I bring a musician’s understanding of nuance, a marketer’s attention to positioning, and an educator’s ability to make complex ideas clear. My goal is not to make your work sound generic or overproduced — it is to help you communicate with more clarity, confidence, and purpose.
Areas of focus
What I help with
Positioning & messaging
What do you do? Who is it for? Why does it matter? Why should someone care now? Mission language, ensemble descriptions, project descriptions, donor-facing language, presenter materials, website copy, and campaign themes.
Campaign strategy
For concerts, recordings, festivals, seasons, commissions, residencies, and special projects: audience, timeline, channels, message hierarchy, content needs, calls to action, and follow-through. Move beyond “we have an event coming up.”
Website & digital presence
Site structure, page strategy, copywriting, content updates, user flow, project pages, and positioning. Full site planning, page-by-page copy, or focused improvements to an existing site.
Email marketing
Email is one of the most reliable tools for arts organizations and independent artists. Newsletter structure, campaign sequences, list segmentation, subject lines, copy, and calls to action. For many organizations, better email is the fastest improvement available.
Social media & content
Realistic, sustainable social strategies tied to actual goals: content pillars, posting frameworks, campaign calendars, behind-the-scenes storytelling, and repurposing existing assets. Clarity and consistency over content for its own sake.
Storytelling for artistic projects
Composers, performers, and ensembles often work with ideas that are rich, layered, and difficult to summarize. I help turn those ideas into compelling stories for audiences, presenters, funders, press, and community partners.
Why this background matters
I’m not approaching arts marketing from the outside.
I am a trombonist and educator with degrees from the Eastman School of Music and Rice University. That background gives me a deep respect for the standards, pressures, and ambitions of professional musicians.
I also hold a certificate in marketing strategy from Cornell, and my professional work has included marketing leadership, campaign planning, web content, copywriting, social media, email strategy, video, and digital communications for arts organizations and creative projects.
I have taught at Lawrence University in areas connected to music, entrepreneurial thinking, social engagement, and the business of creative work. I understand the rehearsal room, the grant narrative, the donor email, the presenter packet, the season announcement, the student recruitment challenge, the composer’s note, and the pressure to make meaningful work legible without reducing its complexity.
Selected work
Alarm Will Sound
Director of Marketing — campaigns, digital content, audience communication, season messaging.
Lawrence Chamber Music Festival
Director of Marketing — campaign and content support, audience-facing communication.
FlowFrame
Director of Marketing — messaging, outreach, business development, creative-technology positioning.
How I work
Approach
Strategic first
Before creating copy, content, or a campaign, I want to understand the goal. Different goals require different marketing choices.
Clear and practical
Language that is intelligent but not inflated. Arts marketing can become abstract quickly; I help make it more direct and useful to the people you are trying to reach.
Collaborative
Good marketing should not flatten the voice of the artist or organization. My role is to listen closely, identify what is strongest, and help shape the message so it lands.
Built for real capacity
Realistic systems that artists and organizations can actually maintain — not idealized plans that collapse after two weeks.
Engagements
Ways to work together
Marketing audit
A focused review of your website, messaging, social media, email, or campaign materials, followed by practical recommendations.
Good for: artists or organizations that know something is not working but need an outside perspective.
Project or launch campaign
Strategy and execution support for a specific concert, season, recording, festival, commission, residency, or organizational announcement.
Good for: moments when the stakes are high and the message needs to be especially clear.
Website & messaging refresh
Help clarifying your positioning, restructuring your site, and rewriting key pages so your digital presence better reflects the quality of your work.
Good for: artists, ensembles, and organizations whose work has evolved faster than their website.
Ongoing strategic support
A recurring consulting relationship for planning, content strategy, campaign development, copywriting, and marketing decision-making.
Good for: organizations that need a strategic partner but are not ready to hire a full-time marketing lead.
Who this is for
Chamber ensembles, contemporary music groups, classical musicians, independent performers, composers and composer-performers, festivals and concert series, performing arts venues, university music programs and arts initiatives, artist-led nonprofits, and interdisciplinary or socially engaged projects. You do not need to have everything figured out before reaching out — much of my work is helping artists and organizations sort through complex goals and turn them into a clear plan.
Make the work easier to understand, easier to find, and easier to support.
Strong marketing does not replace strong artistic work — it helps the right people recognize its value. If you are building something thoughtful and need help communicating it, I would be glad to talk.